FappStore Profits!
That's not a typo - it looks like Apple's AppStore really is a FatStore when it comes to profit!
Apple's AppStore has been live for just over a month and some of the statistics coming from the online widget shop is staggering! Recent news claim there have been over 60 million downloads of applications from the store. Indicating that there is several downloads for each device that are in the hands of customers! Apple say the site generates over $1 million per day in sales of paid-for software. Doing the maths, this could crack the $1/2 billion mark within a year given that Apple meet sales projections on 3G I-phones. And on that topic - projections for the 3G I-phone - Apple hope to shift over 4.5 million units in the first quarter. That's double what they wanted to achieve for the 2G I-phone.
The stats on applications is also impressive:
Over 1500 applications;
Prices ranging from $9.99 -to- $0.99;
A quote from Bill Jobs says "Who knows, maybe it will be a $1bn marketplace at some point in time. I've never seen anything like this in my career for software."
For me what makes it more amazing is that Apple have managed to encourage thousands of talented software developers to learn their flavour of 'C', the quirks of their device, the SDK's and limitations, research, build, test and develop for their particular piece of hardware. Brilliant! A well executed and delivered proposition. Although in the beginning Apple seemed to be keeping their device closed to software developers. The platform is still proprietary and under Apples control. Apple now have a close relationship between the user and them, really pushing the mobile operator right into the background, merely providing the capability to use the network.
However Apple really need to be careful of how it handles it's reputation in the developer web world. Developers can easily decide to back the real openness of Linux. Current grumblings of how apple maintain tight control on it's app store, with even some applications being 'zapped' (removed) from peoples handsets not due to stability, or viral issues. But to how an app has undercut a proposition in selling a particular product. The 'BoxOffice' app allowed users to look for and buy movie tickets, thus undercutting a ticket service provided by AT&T, a Mobile Operator selling the iPhone!
Unfortunately for developers wanting to jump ship to something that provides the appeal of the iPhone there is nothing much available at the moment.
FreeRunner from the OpenMoko people do provide a totally open piece of hardware, and some of the same features which made the iPhone successful. The device does seem to be loosing the race though, with no 3G and needing an injection of money and support. Probably the biggest threat to iPhones dominance will be from Android and HTC's greatly anticipated 'Android supporting' device. The only other possible contender to Apples dominance in this new market will be from LiMo. However sadly I've seen very little thought or engagement to the greater developer community in this respect. LiMo preferring to deal directly with large companies and operators to ensure their technology gets into users hands. A bit of a failing in my mind considering Apple are on track to easily generate $ 1/3 billion in sales in software downloads alone! Looking at Apples Developer portal in terms of quality, thought and execution it's no surprize!
I guess the biggest learn for companies looking in at the Apple AppStore is to build your technology in such a way that tries to 'include' rather than 'exclude' talent. That still seems to be the biggest plus point that the Linux operating system has be it on PC, Ultra Mobile or Mobile devices.
As always you can feedback comments and let me know your views and thoughts on the subject by hitting reply.





